Course Name: Advertising from a Cross-Cultural Perspective
Course Code: BGMT 220L
Credits: 3
Institution: Central College
Term: Fall semester
Spring semester
Language Level:
Language Track:
The course is designed to provide insights into the strategic problems and opportunities companies face as they move from local to international markets. Aspects of advertising, sales promotion and branding are analyzed across cultures. The course involves a combination of lectures, discussion, and student presentations and projects.

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